Conversions

Dashboard → Conversions (Conversion Tracking) lists recent purchases and other conversions with the details used to measure them.

Summary

The cards show Total conversions, Revenue, Email captures, and Avg order value, each compared with the previous period.

Records

Filter by source: All, Web, Overlay, Recommendation, or Chatbot. The default range is the last 30 days, and up to 500 records are shown.

The list combines:

• storefront conversion events (your configured purchase or checkout_complete event);
• completed chatbot goals;
• overlay form submissions, counted as email captures.

Open a record to see its identity, attribution (source, campaign, and referrer), and page context.

To send conversions, see Conversion tracking.

Export

Select Export CSV to download the time, event type, source, site, customer, revenue, campaign, page, device, and record ID for each row.

Relationship to other reports

Conversion records show what was recorded, not how credit is assigned. Use Analytics for attribution scopes, and Partner Intelligence for affiliate partner reconciliation.